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INDICATIONS
For years skeptical doctors told women who complained of irritability aroundthe time of their period that it was all in their head. And they were right-in a sense. When premenstrual syndrome strikes, women suffer from a sagging supply of serotonin, a brain chemical that helps regulate mood. Now comes a new powdered drink that may provide PMS relief.
The beverage, called PMS Escape, hit New England drug stores earlier this year and is slated to make its national debut in mid-1997. Its key component: a mixture of carbohydrates that increases blood levels of tryptophan, the amino acid the body uses to manufacture serotonin.
Studies show that serotonin levels bottom out during the luteal phase of a woman's cycle-the two weeks prior to menstruation. The unhappy results are irritability, lack of concentration, and depression. And that's just for starters one nutritionist has tallied 150 symptoms supposedly linked to PMS.
In a study reported in the Journal of Obstetrics and Gynecology, PMS Escape alleviated feelings of anger, depression, and confusion in 24 PMS sufferers. It also sated cravings for carbohydrates. For most women, the effects kicked in between 30 and 90 minutes after they drank the beverage, say researchers at Massachusetts General Hospital.
In addition to 188 calories' worth of carbohydrates, PMS Escape contains vitamins C and B6, calcium, and magnesium.
INGREDIENTS
Per Packet (50 g): Total Carbohydrate 47 g Vitamin C 60 mg Vitamin B-6 .5 mg Calcium 50 mg Magnesium 20 mg Simple Carbohydrates (Dextrose) Complex Carbohydrates (Maltodextrin Starch) Citric Acid Ascorbic Acid Pyridoxine Hydrochloride Calcium Lactate Magnesium Lactate Natural & Artificial Flavor FD&C Red #40.
DIRECTIONS
RECOMMENDED USAGE: Consume twice daily when you experience premenstrual symptoms: once before breakfast and once between 4 and 5 PM in the afternoon. A third pms Escape drink may be consumed in the evening if needed. For best results consume entire drink within 5-10 minutes. If PMS symptoms start in the afternoon, take the first drink in the afternoon and a second drink in the evening, following dinner. DIRECTIONS FOR USE: Empty the powder into a glass or water bottle. Add 8 to 10 ounces of cool water. Stir or shake vigorously for 30 seconds. For best results, take on an empty stomach.
WARNINGS
Check with your physician if you are a diabetic. This is not a meal replacement. pms Escape does not cause drowsiness. This product is not intended to diagnose, treat, cure, or prevent any disease.
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